#social media

All posts tagged #social media

The end…also known as the beginning

Published April 26, 2012 by themiracle247

           The end comes faster than the beginning. This last year has passed by within a few days. The beginning of freshman year seemed to take a long time. Now, graduation is a mere 22 days away.

            I understand why public relations capstone is the last class before graduation. This class has the real life application, which we will use upon graduating. Being able to have a real client, that is in Baton Rouge, where we can set up meetings to see what they want and how to truly impact their organization is remarkable. For roughly 12 weeks, my group and I got to take over Istrouma Spots Organization public relations department. Experience is the key to any job search. Experience is just as important as location, location, and location when looking for a home. Having the service learning aspect of this class offer hands on experience, right in time for graduation. Standing out amongst all the other resumes in the pile is everyone’s goal. However, not everyone will have the experience we do coming from this class.

            We wrote our own press release, brochure, communication and crisis management plan to bring about awareness to Istrouma Sports Organization. ML got to tell us what the organization was lacking, what he wanted and had in mind for ISO. The one big thing I saw that the organization needed badly was an intern to handle social media. Social media has taken over the way people seek and receive their news and any other information they are looking for.

            The ISO Facebook needs to be continuously updated with pictures and news on current events for the organization. In our groups’ communication plan we discussed and included plans on what to do for Facebook as well as twitter. The Facebook and Twitter accounts need to be linked so it is easy to keep both updated regularly. This addition would make the world of difference for ISO.

            This experience has reinforced my love for public relations. Having to create communication plans and finding new innovate ways to bring awareness to an organization, is a sure fire way to not get bored at a 9 to 5 job. My education is very important to me in order to have a career not just a job where I punch a timesheet and wait for the clock to strike five. Before starting this project I am glad we had a mini lessons as reminders to the types of research, professional skills and so on. One of the best pieces of advice I received from this class is to have a LinkedIn account. LinkedIn has been a godsend. The ability to connect with different professionals all over the world opens multiple outlets for future success.

            My next step is to go to graduate school to obtain masters in business administration. While in graduate school I plan on having an internship in the National Football League’s corporate office in New York. Ultimately, I plan on working within the entertainment marketing and promotions department. 

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Waiting, Waiting, Waiting

Published March 15, 2012 by themiracle247

Should we have to wait an extended amount of time for political candidates to arrive? Well, in Lafayette, Louisiana audience members had no choice. Over a hundred people gathered for presidential candidate, Rick Santorum, for a rally and fundraiser. Spectators attended the event for a variety of reasons, the most noteworthy reason, was the chance to see the possible future President of the United States of America in person. All of these types of events are moments in history and personally I would love the opportunity to be a part of this.

On the other hand spectators waited more than two hours for president hopeful, Santorum to give his speech. Being a part of history comes at timely price. In the begin the crowd chanted “We Want Rick,” and at times breaking into symbolic songs such as “America the Beautiful.” The crowd wanted to showcase its enthusiasm for Santorum’s victory. However as time lagged on so did the audience. It was reported the crowd was more perturbed and lost its kind demeanor. This was heightened as members of Santorum’s staff assured audience members, Santorum would be out shortly. Members became restless and some left.

One member of the audience Erin Romero of New Iberia, stayed only because her husband wanted to stay. Romero felt it was rude not to send a staff member out to tell the audience why Santorum was late. Although she will not let her annoyance cloud her judgment of the president hopeful, it has left a sour spot with her.

Santorum has already won Alabama and Mississippi at Tuesday’s primaries. He stopped by Louisiana on a nation tour. The Louisiana voters hit the polls March 24th for the primaries.

I believe a good antidote would have been of course to have somebody go out and talk to the audience. However, I think an even better decision would be to make a game or something out of Twitter, Facebook or Foursquare. Social media has become an even bigger outlet than news. I think it would have been a great distraction to make a game out of Santorum being late. It could have been as simple as giveaways. For example, the first person to name Santorum’s political views on certain situations the better; taxes and budget deficits, jobs and economic growth, health care, global warming, foreign policy, social issues and immigration policy. The topic could have been mentioned on Twitter and the first person to retweet with a comment, would win a Santorum signed banner or pen. I feel like the smallest thing would have been better than nothing at all. Especially during the 2008 election when Obama used social media to his absolute advantage. I feel like president hopefuls should take a look at all the resources they have available and find a way to make it relevant to the platform at hand.

Define Public Relations

Published February 2, 2012 by themiracle247

My family always asks what is my major, and what do I plan on doing with it. They do not understand what public relations means and how it affects the world or society. I have to constantly explain and justify my education. It does not bother me because I know public relations is involved in every aspect of society, government, business, sports, finance, real estate, etc. I knew I wanted to go in a profession, which allowed me to be versatile. I want a career that is open-ended. Public relations is managing and maintaining mutually beneficial relationships. However that is simply one aspect of the definition. The meaning of public relations is much more than that and has begun to alter.

In this ever-changing society it is important to keep up with the times. The future of public relations is based on keeping up with the technology of today. The debate has been engaging and is bringing people from all over into the mix. I feel as though this is a historic time for me to be a public relations professional. This is the best time to be a public relations practitioner and join in the conversation. Given the chance to say what I feel the definition of public relations should be or at least a couple of words would be great.

When I think of the words I would say about public relations, social media would for sure make its way in there. I read the article “How Would YOU Define Public Relations?” I enjoyed the part about adding social media to the definition. I thought with the way society has been overtaken with technology, it only makes sense that social media would have its say in the meaning. In all of my higher mass communication class, where I have been in group projects to represent clients, social media has been a big part of the promotional plan. The first thing that comes to my mind is not about whether or not the client’s flyers make it to the target audience, but whether or not their website is up to date with announcements and pictures. Next, the Facebook page is an essential part of getting the word out about the company or business. Another aspect to think about are the 140 characters Twitter allows in order to get people aware of the event or broadcast. A common misconception is that social media is only used by today’s young adults and teenagers. I have personal knowledge, that my grandmother who is in her late 60’s is on Facebook, which she says helps her stay connected to the world and with some of the people she went to school with. Her statuses are often updated via iPhone as well. On the other end of the spectrum, one of my cousins is 12, and she does way more tweeting in a day than I have in a week. Though with any company, success is determinate by how well the specific publics are reached, the demographics are changing with the development of new technology. No longer would we break people into age categories, now we can break them into how savvy they are with social media.

No one can afford to be left behind the herd while society keeps running forward. It is everyone’s job to keep his or her social media temperature high. In that regard the old definition for public relations was out of date. Its a new time, a new day and time for a fresh public relations definition.