Define Public Relations

Published February 2, 2012 by themiracle247

My family always asks what is my major, and what do I plan on doing with it. They do not understand what public relations means and how it affects the world or society. I have to constantly explain and justify my education. It does not bother me because I know public relations is involved in every aspect of society, government, business, sports, finance, real estate, etc. I knew I wanted to go in a profession, which allowed me to be versatile. I want a career that is open-ended. Public relations is managing and maintaining mutually beneficial relationships. However that is simply one aspect of the definition. The meaning of public relations is much more than that and has begun to alter.

In this ever-changing society it is important to keep up with the times. The future of public relations is based on keeping up with the technology of today. The debate has been engaging and is bringing people from all over into the mix. I feel as though this is a historic time for me to be a public relations professional. This is the best time to be a public relations practitioner and join in the conversation. Given the chance to say what I feel the definition of public relations should be or at least a couple of words would be great.

When I think of the words I would say about public relations, social media would for sure make its way in there. I read the article “How Would YOU Define Public Relations?” I enjoyed the part about adding social media to the definition. I thought with the way society has been overtaken with technology, it only makes sense that social media would have its say in the meaning. In all of my higher mass communication class, where I have been in group projects to represent clients, social media has been a big part of the promotional plan. The first thing that comes to my mind is not about whether or not the client’s flyers make it to the target audience, but whether or not their website is up to date with announcements and pictures. Next, the Facebook page is an essential part of getting the word out about the company or business. Another aspect to think about are the 140 characters Twitter allows in order to get people aware of the event or broadcast. A common misconception is that social media is only used by today’s young adults and teenagers. I have personal knowledge, that my grandmother who is in her late 60’s is on Facebook, which she says helps her stay connected to the world and with some of the people she went to school with. Her statuses are often updated via iPhone as well. On the other end of the spectrum, one of my cousins is 12, and she does way more tweeting in a day than I have in a week. Though with any company, success is determinate by how well the specific publics are reached, the demographics are changing with the development of new technology. No longer would we break people into age categories, now we can break them into how savvy they are with social media.

No one can afford to be left behind the herd while society keeps running forward. It is everyone’s job to keep his or her social media temperature high. In that regard the old definition for public relations was out of date. Its a new time, a new day and time for a fresh public relations definition.





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